As AndroidAndMe notes, the app clearly competes with the likes of
ShopSavvy, who tells the publication that Google [and Amazon] “are and
always have been our biggest competitors.”
Google could deal a much stronger blow to the upstart by including
Shopper – currently a Labs product – with new Android handsets. We also
don’t see why Google wouldn’t extend the app to other mobile platforms
as well.
Here’s the quick demo from Google: